Objective: Develop digital experiences promoting Whitewater’s business development opportunities and premiere festival.
Online, digital experiences often represent a user’s first impression of a brand. Working with user data, third party service providers, and internal teams at the Whitewater Center, we developed responsive websites that attracted business development opportunities and drove traffic for Whitewater’s flagship festival, Tuck Fest. The websites’ prioritized a simple and intuitive user experience, while user interfaces reflected Whitewater and Tuck Fest’s respective brand standards. The online experiences attracted over 780,000 users and gained over over 5 million annual pageviews.
