Objective: Create accessible storytelling content to increase brand affinity for the Whitewater Center.

To fill a gap in content targeting casual users, relatable personalities and stories were identified from within the local outdoor community. Short films telling the stories of these personalities were produced in collaboration with filmmakers Tyler Allyn, Mary Alexander, as well as The Littlefield Co. The films were distributed on social media and leveraged online and on-site at the Whitewater Center.

My Roles: Content Strategy, Creative Direction, Production