Objective: Develop billboard advertising campaigns to extend the reach of the Whitewater Center’s brand.

Billboards remain an extremely effective out-of-home advertising medium, especially for destination-based brands. Working with consumer data, third party service providers, and internal teams at the Whitewater Center, we developed creative and an advertising strategy targeting specific target markets. The campaign’s combination of strategic placements, inspirational imagery, simplicity, and bold use of logo (no words were used within specific markets) gained attention and praise from regional marketing critics and made over 3 million weekly impressions within the target markets.

My Roles: Creative Direction, Campaign Strategy