Objective: Create and leverage strategic media partnerships to extend the reach of Tuck Fest.

Collaborating with Red Bull, Alex Mason, Andrew Kornylak, and internal Whitewater Center teams, we created a high profile slacklining moment during Tuck Fest to leverage across digital platforms. At the attendance peak of the three-day festival, Alex Mason executed numerous inverted slacklining tricks above a class IV rapid. The content produced from the moment was distributed internationally across Red Bull’s online and social media channels.

My Roles: Creative Direction, Production