Objective: Generate authentic lifestyle content to drive brand affinity for the Whitewater Center.

The Whitewater Center needed authentic storytelling content to increase brand affinity and reach. EXPLORE Chapter One uses a kayaking adventure on the Zambezi and White Nile Rivers to illustrate the active, outdoor lifestyle. Deliverables included a short film, still imagery, and written stories. The film, the first in the EXPLORE Series, was premiered with a slideshow presentation at Heist Brewing in Charlotte, NC. The project was distributed via the Whitewater Center’s digital and social media channels as well as industry media outlets such as Outside Magazine, Kayak Session, and more.

My Roles: Creative Direction, Content Strategy, Production, Filmmaker, Kayaker