Objective: Develop go-to-market strategy to drive awareness and impressions to ice skating, a new Whitewater Center product. 

Working with internal and external cross-functional teams, I led the content strategy and production of deliverables to introduce and drive traffic to the new activity. A rendering was created to introduce the activity and once the ice environment came to life, a short video and still photography was produced in collaboration with The Littlefield Co., Patrick Schneider, Parks Sadler, and Mary Alexander to drive traffic and awareness. The content and strategy set an organizational high water mark for brand engagement and viewership on social media, and was leveraged by numerous news and media outlets throughout the target market.

My Roles: Creative Direction, Production, Content Strategy