Objective: Generate authentic lifestyle content to drive brand affinity for the Whitewater Center.

Frontier of Firsts tells the story of how Todd Wells and Jay Mahan’s parallel passions of flying and whitewater kayaking enabled a team to access unexplored rivers in Alaska. Through collaboration with Tyler Allyn, Chris Korbulic, Eric Parker, Kim Hall, Recover Brands, Lenny Boy Brewery, and internal teams at the Whitewater Center we produced a short film, social media content, apparel, screen printed posters, a film premiere, and a photo book. The project gained international exposure and praise from film festivals and media outlets including Mountainfilm, Outside Magazine, Kayak Session, Paddling Film Festival, and more.

My Roles: Creative Direction, Content Strategy, Production, Public Relations, Kayaker