Objective: Develop direct mail advertising campaigns to extend the reach of the Whitewater Center’s brand.

Working with consumer data, a third party service provider, and internal teams at the Whitewater Center, we developed a direct mail strategy targeting prospective guests with specific lifestyle attributes. The catalog’s content was developed using internal imagery, copy, and design. The campaigns reached over 300,000 households within the target markets.

My Roles: Creative Direction, Campaign Strategy, Production