Objective: Generate authentic lifestyle content to drive brand affinity to the Whitewater Center.

Kenny Unser is a native of New York City and kayaking enthusiast. With over 70 circumnavigations of Manhattan by sea kayak, he represents the curiosity and drive of the active, outdoor lifestyle. Collaborating with filmmaker Tyler Allyn, we produced a short film documenting one of Kenny’s circumnavigations. The film was distributed on traditional social media platforms and through film festivals and media outlets like Mountainfilm, Outside Magazine, Adventure Journal, and Blue Ride Outdoors.

My Roles: Creative Direction, Brand and Content Strategy, Production, Public Relations