Objective: Develop a flagship event to extend the reach of the Whitewater Center brand.

Working with internal teams, a wide range of external service providers, and event sponsors, I’ve led various aspects of Tuck Fest, an event bringing everything that happens at the Whitewater Center throughout the year into one weekend. Deliverables have included event production, annual event branding, website development, content strategy, marketing and social media strategy, on-site signage, event apparel, and more. Over six years of teamwork has made the three-day festival one of the largest outdoor lifestyle festivals in the world, gaining earned media from global outlets and attracted over 45,000 attendees annually. 

My Roles: Creative Direction, Content Strategy, Marketing Strategy, Event Production, Sponsorship Acquisition, Emcee