Objective: Extend the Whitewater Center’s brand beyond its location.
Working with the Whitewater Center’s CEO and Marketing Director, I led the development of Stories, previously branded as EXPLORE, a storytelling platform representing the greater active, outdoor lifestyle. Deliverables included written and visual content housed online, in print, and on film. The bi-annual print publication with a circulation of 10,000 was mailed to season pass holders and distributed on site, as well as within targeted retail outlets. The content and platform successfully placed the Whitewater Center’s brand into the conversation of influential media outlets and events such as Outside Magazine, Mountainfilm, Adventure Journal, and more.
My Roles: Content Strategy, Creative Direction, Production, Public Relations
Photos and artwork by Alex Harris, Glen Denny, Joey Schusler, Kern Ducote, Lisa Rands, Nate Wilson, Spencer Harding, Tom Swallow, Tim Koerber, Steve Fassbinder, Tommy Penick, Tyler Allyn, Steve Yocom, Cooper Lambla, Meg Kahnle, John Webster, A. Andis, Dave Freeman, Benjamin Hjort, Hallie Rose Taylor, Matt Hage, Matthew Van Biene, Leslie Kehmeier, Scott Martin, and Adam Nawrot.