Objective: Generate authentic lifestyle content to drive brand affinity for the Whitewater Center.

The Whitewater Center needed longer form storytelling content to bring authenticity to its involvement in mountain biking and bikepacking. The Al Hajar Traverse tells the story of Tim Koerber, Tyler Allyn, and I’s attempt to traverse Oman’s Al Hajar Mountains by mountain bike. Deliverables included a short film, still imagery, and written stories. The project was distributed via the Whitewater Center’s digital and social media channels and gained exposure from media outlets including Teton Gravity Research, Outside Magazine, The Radavist, and more. The film won Bikepacking.com’s ‘Best Short Film of the Year’ in 2017.

My Roles: Creative Direction, Content Strategy, Production, Filmmaker, Public Relations, Cyclist