Objective: Drive product awareness and impressions to a new art installation, Lights. 

Working with the artist, Meredith Connelly and internal teams, deliverables and a content strategy was created to introduce and drive traffic to a new art installation, Lights. Once the installation was installed, a short video and still photography was produced with The Littlefield Co., Parks Sadler, and Mary Alexander to sustain traffic and awareness.

My Roles: Creative Direction, Production, Content Strategy