Objective: Generate authentic lifestyle content to drive brand affinity for the Whitewater Center.

The Whitewater Center needed longer form, authentic storytelling content to drive brand affinity and reach. EXPLORE Chapter Two brings viewers exploratory whitewater kayaking in the northeastern Canadian province of Labrador. Deliverables included a short film, still imagery, and written stories. The film was premiered with a slideshow presentation at Free Range Brewing in Charlotte, NC. The project was distributed via the Whitewater Center’s digital and social media channels as well as industry media outlets such as Adventure Journal, Outside Magazine, Paddling Magazine, and more.

My Roles: Creative Direction, Content Strategy, Production, Filmmaker, Public Relations, Kayaker