Objective: Produce digital content for the first-ever, virtual Democratic National Convention.
Working with internal cross-functional teams at the Democratic National Convention (DNC) and external video production partners, as well as story subjects, translators, and state representatives, we produced all video content shot in North Carolina that was featured in the 2020 DNC. Content included North Carolina’s roll call segment as well as the Sanchez Family’s story. The content drew over 122 million views across digital and broadcast platforms.